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SWOT Analysis

What’s a SWOT Analysis and How Can It Benefit Your Business?

Done properly, a SWOT analysis can be one of the most effective strategic planning tools you have. For small businesses, SWOT analyses can be completed in just a short amount of time without the need for outsourcing. Performing a SWOT analysis can help you make important business and marketing decision

marketing man

6 Steps to Defining Your Marketing Strategy

Successful businesses all have one thing in common: defined marketing strategies. Growing your business without having a clear marketing strategy is almost impossible. It’s easy to get distracted by the day to day marketing tasks like building your website, writing a blog or creating the perfect magazine advertisement and forget

cheesesteak

Restaurant Spotlight: Philly Cheesesteak in Philadelphia

This week, we continue with our theme of highlighting local restaurants near ASL offices.  This edition of the restaurant spotlight focuses on Philadelphia. With an office just 40 minutes north of the city center in Plymouth Meeting, we have to highlight Philly’s notorious cheesesteak. The most famous food war in Philly is