LinkedIn is a powerful tool for businesses looking to make a splash in their industry. LinkedIn has over 500 million users. That’s a huge amount of potential customers, even if only 5 percent apply to your industry.
With that much opportunity, LinkedIn can be a treasure trove of new business. We’ll tell you all you need to know about getting your company active on LinkedIn and harnessing all of its power. Read below for an overview of some things this series will discuss.
Create a page for you, and your business.
As a professional, it’s important to have a personal LinkedIn page for networking. It allows you to connect with other people in your industry and potential customers. Make sure to stay active on your personal page by interacting with posts through comments, likes, and shares, and by writing thoughtful content. Once you have your page created, move on to a business page. Make sure to add simple things like your logo and motto. Beef your page up with company information. We’ll give you in depth how-to articles on both of these topics throughout this series.
Stay consistent with posting
If you want to appear on customers’ feeds, you have to post — and do it consistently. It’s as simple as that. Posting content on a regular basis ensures that you stay in front of potential customers. Want to take it to the next level? Spend a little money on promoting a post.
Optimize posts for lead conversion
While it’s still important to follow the 70-20-10 rule for posting content (we’ll explore this topic in an upcoming article so stay tuned), each post provides an opportunity to generate leads by including a clear call to action. Sharing a news story relevant to your industry? Great — include a link to a whitepaper (a downloadable document that explains a topic) you have on the same subject. Driving leads back to your website is an important step in turning leads into customers, as that is where you collect data from them (email, name, phone, etc) that will allow the sales team to make contact.
Mention other influencers.
Mentioning other influencers does not equal name-dropping. Include shout outs to colleagues and mentors when you can. If you mention an influencer in a post, there is a good chance they will share it — allowing you to reach more customers. Sharing is a chain reaction.
Talk with potential leads and current customers.
If someone takes the time to comment on your post, reply. Even if you simply reply with a “thank you,” you are showing them you are listening. If a comment warrants a more thoughtful reply, do it. Showing you care and paying attention to your customers could be the final step in turning that lead into a customer.
LinkedIn is a treasure trove of potential leads. It doesn’t take long to get started and could help catapult your business to the next level. Stay tuned each week for a step-by-step guide to getting your LinkedIn page in tip-top shape.