Social media is quickly becoming an essential marketing tool for businesses of all types and sizes, especially in the insurance field. However, when you are focusing on revenue generation and agency management, social media can seem like a daunting task. Agents tend to wonder: which platforms should I use? what
Does the idea of giving a presentation to clients still make your stomach turn? Do you spend the ten minutes before your presentation trying to work up the nerve to get out there? You are not alone, there are tons of people that have a fear of public speaking and
You’ve got the followers, but how do you keep them interested in your brand? Creating and posting engaging content on a regular basis is key. Think about your personal newsfeed on LinkedIn. Of the brands you follow, do any stick out in your mind? If so, that’s probably because you
LinkedIn is a powerful tool for businesses looking to make a splash in their industry. LinkedIn has over 500 million users. That’s a huge amount of potential customers, even if only 5 percent apply to your industry. With that much opportunity, LinkedIn can be a treasure trove of new business.
ASL’s associates are what makes this company a success. Each and every person is integral to the success of the company and their colleagues. This year, we started a program that recognizes team members who go above and beyond for the company, their co-workers and their community as a whole.
There is a joke among insurance professionals that no one plans to end up in insurance, it just sort of happens. That seems to hold true for most people in the industry. This month, our employee spotlight highlights Kenneth Trexler, an account manager for our Pennsylvania office. We asked Kenneth
It’s been proven many times that a company’s best resources are their employees. One of ASL’s most valuable resources is Jennifer Rhodes, Operations Manager, who works out of our corporate office in Richmond, Virginia. Since she began working at ASL nine years ago, her hard work and dedication have helped
Done properly, a SWOT analysis can be one of the most effective strategic planning tools you have. For small businesses, SWOT analyses can be completed in just a short amount of time without the need for outsourcing. Performing a SWOT analysis can help you make important business and marketing decision
Successful businesses all have one thing in common: defined marketing strategies. Growing your business without having a clear marketing strategy is almost impossible. It’s easy to get distracted by the day to day marketing tasks like building your website, writing a blog or creating the perfect magazine advertisement and forget
Our Employee Spotlight this month comes from our home office in Richmond, VA. Senior Producer, Emily Gault, has been an integral member of ASL’s commercial lines team for six years. Her knowledge of the insurance industry and commitment to customer service is the core of ASL’s culture. It makes her