Category Archive for ‘Marketing’

LinkedIn Logo

How to use LinkedIn to grow your business: Part One

LinkedIn is a powerful tool for businesses looking to make a splash in their industry. LinkedIn has over 500 million users. That’s a huge amount of potential customers, even if only 5 percent apply to your industry. With that much opportunity, LinkedIn can be a treasure trove of new business.

SWOT Analysis

What’s a SWOT Analysis and How Can It Benefit Your Business?

Done properly, a SWOT analysis can be one of the most effective strategic planning tools you have. For small businesses, SWOT analyses can be completed in just a short amount of time without the need for outsourcing. Performing a SWOT analysis can help you make important business and marketing decision

marketing man

6 Steps to Defining Your Marketing Strategy

Successful businesses all have one thing in common: defined marketing strategies. Growing your business without having a clear marketing strategy is almost impossible. It’s easy to get distracted by the day to day marketing tasks like building your website, writing a blog or creating the perfect magazine advertisement and forget

social media

How to Grow Your Insurance Business with Social Media

If you’re still relying on cold calls and knocking on doors to generate sales — you’re willingly letting money pass you by. If cold calls and office visits aren’t cutting it for you, where do you turn? Social media. Does that answer surprise you? It shouldn’t. Research by LeadSift showed