Social media is quickly becoming an essential marketing tool for businesses of all types and sizes, especially in the insurance field. However, when you are focusing on revenue generation and agency management, social media can seem like a daunting task. Agents tend to wonder: which platforms should I use? what
As a business owner, LinkedIn can be one of your best tools for promoting your business and connecting with other folks in your industry. The best way to get started on LinkedIn is to create your own personal profile. LinkedIn makes it really easy to create a profile. Going to
LinkedIn is a powerful tool for businesses looking to make a splash in their industry. LinkedIn has over 500 million users. That’s a huge amount of potential customers, even if only 5 percent apply to your industry. With that much opportunity, LinkedIn can be a treasure trove of new business.
Done properly, a SWOT analysis can be one of the most effective strategic planning tools you have. For small businesses, SWOT analyses can be completed in just a short amount of time without the need for outsourcing. Performing a SWOT analysis can help you make important business and marketing decision
Successful businesses all have one thing in common: defined marketing strategies. Growing your business without having a clear marketing strategy is almost impossible. It’s easy to get distracted by the day to day marketing tasks like building your website, writing a blog or creating the perfect magazine advertisement and forget
If you’re still relying on cold calls and knocking on doors to generate sales — you’re willingly letting money pass you by. If cold calls and office visits aren’t cutting it for you, where do you turn? Social media. Does that answer surprise you? It shouldn’t. Research by LeadSift showed