Category Archive for ‘Business Tips’

5 ways to step up your agency’s social media marketing

Social media is quickly becoming an essential marketing tool for businesses of all types and sizes, especially in the insurance field. However, when you are focusing on revenue generation and agency management, social media can seem like a daunting task. Agents tend to wonder: which platforms should I use? what

SWOT Analysis

What’s a SWOT Analysis and How Can It Benefit Your Business?

Done properly, a SWOT analysis can be one of the most effective strategic planning tools you have. For small businesses, SWOT analyses can be completed in just a short amount of time without the need for outsourcing. Performing a SWOT analysis can help you make important business and marketing decision

marketing man

6 Steps to Defining Your Marketing Strategy

Successful businesses all have one thing in common: defined marketing strategies. Growing your business without having a clear marketing strategy is almost impossible. It’s easy to get distracted by the day to day marketing tasks like building your website, writing a blog or creating the perfect magazine advertisement and forget

social media

How to Grow Your Insurance Business with Social Media

If you’re still relying on cold calls and knocking on doors to generate sales — you’re willingly letting money pass you by. If cold calls and office visits aren’t cutting it for you, where do you turn? Social media. Does that answer surprise you? It shouldn’t. Research by LeadSift showed