As a business owner, LinkedIn can be one of your best tools for promoting your business and connecting with other folks in your industry. The best way to get started on LinkedIn is to create your own personal profile. LinkedIn makes it really easy to create a profile. Going to
LinkedIn is a powerful tool for businesses looking to make a splash in their industry. LinkedIn has over 500 million users. That’s a huge amount of potential customers, even if only 5 percent apply to your industry. With that much opportunity, LinkedIn can be a treasure trove of new business.
Done properly, a SWOT analysis can be one of the most effective strategic planning tools you have. For small businesses, SWOT analyses can be completed in just a short amount of time without the need for outsourcing. Performing a SWOT analysis can help you make important business and marketing decision
Successful businesses all have one thing in common: defined marketing strategies. Growing your business without having a clear marketing strategy is almost impossible. It’s easy to get distracted by the day to day marketing tasks like building your website, writing a blog or creating the perfect magazine advertisement and forget
If you’re still relying on cold calls and knocking on doors to generate sales — you’re willingly letting money pass you by. If cold calls and office visits aren’t cutting it for you, where do you turn? Social media. Does that answer surprise you? It shouldn’t. Research by LeadSift showed
Buying a house is a very personal matter for both the buyer and the seller. Parties often rely on the expert help of a real estate professional in order to navigate the often confusing ins and outs of the process. What happens when that relationship turns sour? Consider the following.
One of your top clients receives a gift that she’s been eyeing for months — a platinum and diamond necklace. The next day she calls your office and asks a very important question, “What happens if my necklace is lost or stolen from my home?” Clients often have questions when
Atlantic Specialty Lines is one of the nation’s top rated MGA, according to a recent report by Insurance Business America. The publication surveyed thousands of insurance agents across the nation to rate the performance of MGAs in seven categories. Of the hundreds of MGAs rated, 30 stood out from the
Thanks to modern technology, we can connect to clients and colleagues virtually anytime, anywhere. But what happens when we must disconnect? Setting up a professional automatic reply email message helps ensure others can keep working and your business keeps growing. Before running out the door for a well-deserved vacation or
Before the first reporter pleas for viewers to “hunker down,” businesses need to be ready to protect their property and personnel in the event of a hurricane. For businesses, storm prep is more involved than boarding up windows and buying flashlight batteries. A thorough review of insurance coverage is necessary